Mobile Product Strategy

Clarity
before code.

I help companies decide what their mobile app should do before the expensive decisions get made.

Work with me →

Consulting

Get it right
before you build it.

17+
Years in mobile product

Glass Effect is an independent mobile product consultancy. I work with founders, product leads, and mobile teams to sharpen strategy before development begins.

That means sharper positioning, better feature decisions, and a roadmap that reflects what users actually need — not what seemed obvious in the room.

Mobile Product Audit
An outside read on what your app is, what it's trying to be, and where those two things diverge.
Roadmap & Prioritization
Cut the backlog noise. Know what to build next and why — in language your engineers and stakeholders can both act on.
Go-to-Market Strategy
Positioning, App Store optimization, and launch sequencing for mobile-first products.
Ongoing Strategy Retainer
A senior mobile product perspective on call — without the full-time overhead.

Products

Tools I'm shipping
for operators like me.

SaaS · Web In Development
Surveil
App store review management between expensive ASO platforms and basic notification tools. Monitor, analyze, and respond across iOS and Android — without the enterprise price tag.
iOS In Development
Review Peek
A clean, fast iOS reader for App Store reviews. The mobile companion to Surveil — and a portfolio piece for the kind of mobile product work I believe in.
SaaS · Web In Development
Ibis Product Management
An AI-augmented product management tool for solo operators. Markdown as source of truth. Designed for people who work without an org chart.

Contact

Ready to get clear?

Tell me what you're trying to figure out. I'll tell you how I can help.